Quick Answer: Lupa Pets is a London-based AI veterinary practice management platform — the company calls it a “Veterinary Operating System” (VOS) — that replaces a clinic’s separate booking, records, invoicing, and client-communication tools with one AI-powered system. Its standout feature is an AI scribe that transcribes consults into structured clinical notes automatically. Lupa raised a $4M seed round (January 2025) followed by a $20M Series A (October 2025), bringing total disclosed funding to roughly $25M, with reported 50x revenue growth since the seed round. Base pricing is published transparently at £100/month per site plus £50/month per user, with the AI scribe currently free via a limited-time promotion (normally £35/user/month). Early reviews are positive but consistently note the platform is still young, with some features still maturing.
1. What Is Lupa Pets?
Quick Answer: Lupa Pets is a veterinary practice management platform built around AI automation, positioning itself as an all-in-one replacement for the multiple disconnected systems (PIMS — practice information management system, separate booking tools, payment processors, communication apps) many veterinary clinics currently stitch together.
The company is based in London and raised a $4 million seed round in January 2025, followed by a $20 million Series A reported in October 2025 — with Lupa’s own Series A announcement citing total funding to date of approximately $25 million (the modest gap from a simple $4M+$20M sum likely reflects additional smaller funding or rounding not broken out in public reporting). Lupa has reported 50x revenue growth in the period between those two rounds. Beyond the clinic-facing platform, Lupa also operates a separate consumer-facing app (“Lupa – AI Powered Petcare”) for pet owners, featuring its own AI assistants for nutrition and training advice — a distinct product surface from the clinic management system this review focuses on.
2. How Does Lupa’s AI Actually Work?
Quick Answer: Lupa’s core AI features center on an AI co-pilot named Jerry, which offers diagnostic suggestions and operational insights, and a separate AI scribe called Lupa Notes, which listens to consults and automatically writes structured clinical documentation — a feature the company says saves vets roughly 60 minutes per day and can be used as a standalone product even by clinics not switching their full PMS.
Beyond documentation, Lupa’s system flags missed billing — cross-referencing what was discussed or performed during a consult against what actually appears on the invoice, catching revenue that might otherwise go uncharged. Client-facing features include WhatsApp-based booking and appointment reminders (aimed at reducing no-shows), a pet-parent app for booking and payments, and instant lookup of a patient’s full medical history during a consult.
3. How Much Does Lupa Pets Cost?
Quick Answer: Lupa’s published pricing is £100/month per clinic site plus £50/month per user. The AI scribe (Lupa Notes) is priced separately at £35/user/month, but is currently being offered at 100% off as a limited-time promotion — meaning it’s effectively free for new customers today, though this could change once the promotion ends. Optional one-time training and data migration packages are available at additional cost depending on a clinic’s specific needs.
For a small clinic with 4 staff members, the base subscription works out to roughly £300/month (£100 site fee + 4 × £50 user fee) — for example, Lupa’s own pricing calculator shows a 1-site, 1-user setup with the AI scribe promo applied totaling £150/month. Businesses should confirm current promotional terms and get a full custom quote directly from Lupa, since per-site-plus-per-user pricing scales with headcount and locations, and the AI scribe discount is explicitly time-limited.
4. What Do Independent Reviews Say?
Quick Answer: Early reviews on Capterra and G2 are generally positive, with users praising the AI scribe’s usefulness for routine documentation and describing the migration from a previous system as smoother than expected. The most consistent caveat across reviews is that the platform is still new, with some features — like staff scheduling profiles, health plans, and analytics — described as still maturing.
One Capterra reviewer summarized the experience as good value with helpful, responsive support, while noting they’d hold back a full 5-star rating specifically because some system aspects “don’t yet work as well as they will in the future.” This is a fairly typical early-stage software pattern rather than a red flag on its own — but it does mean buyers should ask for a current feature-by-feature demo rather than assuming marketing material reflects the most mature version of every module.
5. What Are Lupa’s Limitations?
Quick Answer: The most-cited limitation is platform maturity — Lupa is a young product (its practice management platform postdates its 2025 funding rounds), and several reviewers note specific modules still being refined. Businesses should also be aware that Lupa operates two distinct products under a similar brand and AI-assistant naming (a consumer pet-care app and the clinic-facing VOS), which could create some confusion when researching the company online.
Geographic and regulatory fit is another factor worth confirming directly: Lupa’s pricing is published in British pounds and its funding/press coverage skews UK-centric, so clinics outside the UK should confirm feature parity, compliance fit, and support coverage for their region before committing.
ThomasReview’s Take
Lupa’s core bet — that veterinary practices are drowning in disconnected software and administrative overhead that AI can meaningfully reduce — lines up with a real, well-documented pain point in the industry, and the 50x revenue growth figure between its seed and Series A rounds suggests genuine early product-market fit rather than just a compelling pitch deck. The AI scribe in particular addresses a concrete, high-frequency pain: veterinarians spending significant portions of their day on documentation instead of patient care.
Where we’d temper enthusiasm slightly is the same place most early-stage vertical SaaS deserves caution. The transparent, published pricing (including a live cost calculator on Lupa’s own site) is a genuine point in Lupa’s favor — it signals confidence and makes comparison shopping easier than the custom-quote norm in this category — but clinics should note that the AI scribe, arguably the platform’s signature feature, is currently free only via a limited-time promotional discount rather than a standard included cost. Ask directly what the AI scribe will cost after any promotion ends before budgeting long-term, and request references from clinics of a similar size and region before migrating a full practice management system, given how disruptive a failed PMS migration can be to daily operations.
6. Who Should Consider Lupa Pets?
Quick Answer: Lupa is worth evaluating for veterinary clinics — particularly in or near the UK — looking to consolidate multiple disconnected tools into one AI-assisted platform, especially those most interested in reducing documentation time via an AI scribe. It’s a less proven choice for large multi-location veterinary groups needing extensive analytics and staff-management maturity today, or for clinics outside Lupa’s primary UK support region without first confirming coverage.
Frequently Asked Questions
Is Lupa Pets the same as the Lupa pet-care app for pet owners? They’re related but distinct. Lupa Pets’ clinic-facing Veterinary Operating System is built for veterinary practices, while the separate consumer app (“Lupa – AI Powered Petcare”) is aimed at pet owners directly, with its own AI assistants for nutrition and training advice.
How much does Lupa Pets cost for a small clinic? Base pricing is £100/month per site plus £50/month per user, so a small clinic with around 4 staff would pay roughly £300/month for the core platform. The AI scribe (normally £35/user/month) is currently free via a limited-time promotion — confirm current terms directly with Lupa, since that discount is time-limited.
Is Lupa Pets only available in the UK? Lupa is based in London and its funding, pricing currency, and press coverage are UK-centric as of this review. Clinics outside the UK should confirm regional availability, compliance fit, and support coverage directly before proceeding.
What does Lupa’s AI scribe actually do? Called Lupa Notes, it listens to a veterinary consult and automatically generates structured clinical documentation, which the company says saves approximately 60 minutes per vet per day. It can reportedly be used as a standalone product even by clinics not adopting Lupa’s full practice management system.
ThomasReview Verdict
Lupa Pets is tackling a real, well-understood problem in veterinary practice management — administrative overload and disconnected software — with a genuinely useful AI scribe as its strongest documented feature, backed by real funding momentum and reported revenue growth. Its transparent pricing is a meaningful point of differentiation in a category that often hides costs behind custom quotes. The main open question is platform maturity: with a still-small independent review base and specific modules reviewers describe as still developing, clinics considering a full migration should request current references and a hands-on demo of the specific features they’ll rely on daily, rather than assuming the marketing description matches every module’s current state.
Sources
- Lupa Pets official website — platform features and positioning
- Lupa pricing page — verified pricing calculator (£100/site + £50/user, AI scribe promo terms)
- Lupa Raises $4M to Modernize Veterinary Care with AI — BiopharmaTrend — seed round and feature details
- Lupa Pets announces US$20m investment round — Vet Times — Series A details and revenue growth figures
- Lupa Reviews — Capterra — independent user reviews
- Lupa Pets — G2 — independent review data
- Lupa Review 2026 — Vet Software Hub — feature breakdown
Disclaimer: Company claims regarding revenue growth, time savings, and platform capabilities are based on Lupa’s own materials and press coverage as of August 2026, and have not been independently audited by ThomasReview. Veterinary practices should request current references and a live demo before making a purchasing decision.
